Business Email Writing 1020WRITB (1D)

Business Email Writing will help you quickly create reader-friendly email messages that get results. You’ll gain practical tools for writing emails that inform, persuade, and break bad news. You’ll discover how to create a positive and professional tone that ensures readers will understand and respond to your messages. And you’ll learn how to avoid email pitfalls that can lead to wasted time and misunderstandings. Use the tools and strategies from this course to write messages that succeed the first time, without constant follow-up and clarification.

Learning Outcomes

Upon completion of this course, you will be able to do the following:

  • Quickly create clear, concise messages that get results
  • Use best practices of email writing
  • Avoid email pitfalls
  • Analyze the purpose, reader, and context of each email you send
  • Create effective subject lines
  • Use appropriate greetings and closings
  • Write focused and purposeful messages
  • Write clear, well—organized explanations and instructions
  • Write compelling messages that persuade readers to act
  • Use a positive, professional voice in every email you send


The course contains the following lessons:

  • Using the Traits and Writing Process
  • Following Effective Email Policy
  • Managing Email Communication
  • Avoiding Email Pitfalls
  • Using Plain Language
  • Writing Respectful Greetings and Closings
  • Analyzing Purpose, Reader, and Context
  • Writing Your Main Point
  • Organizing Your Message
  • Using Organizational Structures
  • Writing Strong Subject Lines
  • Creating a Positive, Professional Voice
  • Editing for Correctness
  • Designing for Clarity