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Traits for Trainers
The seven traits of effective writing can help you in many ways.
How will the traits help me gain and train clients?
The Seven Traits
The seven traits of writing help you gain and train clients by providing the following:
- A Quick Handle
Once you grasp the seven traits, you’ll understand the organization of each course in the Write Program. Clients will grasp the traits quickly as well.
- A Common Language
The traits allow you and your clients to discuss writing in a clear, meaningful way, and they help teams continue to do so after the training.
- A Clear Diagnosis
Because the pretest is organized using the seven traits, you’ll be able to quickly diagnose the problem spots for any client and customize your presentation.
- Concrete Strategies
Each course in the Write Program features concrete strategies to address each trait. Using these strategies, clients can improve their writing right away.
- Practice Activities
Each trait-based strategy is followed by an activity that helps clients practice what they have just learned.
- Measurable Progress
Because the posttest is also organized using the seven traits, you’ll be able to demonstrate participants’ learning.
The seven traits make it easy for you to customize your presentation by choosing which traits to focus on. Here are five possible customizations for the Business-Writing Course:
1 For the Money
For short in-service trainings, focus on one trait and practice two or three appropriate strategies. Gather the manuals afterward and hand them out again for future sessions.
2 For the Show
For a half-day event, introduce the traits (pages 4–5). Then focus on two problem traits and practice five or six strategies. Encourage attendees to examine the Business-Writing Manual and use it for self-study.
3 To Get Ready
For a longer session,
- present the introductory material on pages 1–9,
- target three problem traits and appropriate strategies, and
- encourage attendees to complete the rest of the Business-Writing Manual on their own.
4 To Go
For a full-day event, present the introductory material on pages 1–9, and then target four or more of the traits. Some trainers can actually cover all seven in a single day.
Full Steam Ahead
For a two-day event, cover the traits of effective writing on day one and focus on the various forms of business writing on day two. On that second day, give participants time to write the various forms, and then use the traits to analyze and discuss their work.