November 2009  
UpWrite Press Writing eTips

Connect with Us Online . . .

social guys

UpWrite Press has been publishing eTips for more than five years - with lots of encouraging messages from readers. (Thanks!) We'd like to take this opportunity to tell you about a few other electronic neighborhoods where you can meet us.

  • Twitter
    Everyone, it seems, is all atwitter about Twitter! We find the service useful for keeping up on news about writing, making new business connections, and conversing about our industry. You can find us posting as @UpWrite.
     
  • Facebook
    Our Facebook page is largely for work-related fun - everyone needs a stress-relieving laugh now and then. Our page includes a weekly "Friday Funny" that also happens to point out the importance of careful writing. You can find these posts at Facebook.com/UpWritePress.
     
  • Our Blog
    Like our eTips, the UpWritePress.com blog provides quick writing tips, minilessons about business writing, and essays for writers and trainers. But unlike the twice-monthly eTips, the blog offers something new every day! Be sure to give UpWritePress.com/blog a visit, and feel free to leave a comment and join the conversation.
     
  • Podcasts
    Every other week, we produce a free podcast from one of our blog entries, with a special "bonus point" included for listeners. You can find our podcasts on the iTunes store as "Business Writing with UpWrite Press" or visit our upwritepress.libsyn.com/rss feed.
     
  • eTips Archives
    Our eTips archives go back to August 2004. If you'd like to see an issue you missed, visit www.upwritepress.com/etips for a list by date and topic.

If you have any other suggestions for our social media presence, we'd love to hear them. E-mail us at contact@upwritepress.com or leave a comment via one of the services above. We look forward to hearing from you!

   

"Sweet Writing Suite" Winners

Congratulations to Rebecca Anderson, Adrienne Brown, Moizuddin Mohammed, Brenda Stover, and Kim Urban! They're the lucky winners in our "Win a Sweet Writing Suite" drawing held in October. Each winner will receive a prize package worth $120, including

Contest Prize

We'll be posting excerpts from the winners' entries on our blog this month, along with a tip or two to help, and we invite you to join in the conversation.

Making Your Claim

Claims make up the bulk of your business correspondence, and the type of claim is determined by your purpose for writing. There are three types of claims to consider.

  • A claim of truth is rooted in fact, presenting an argument that you assert is correct. For that reason, such a claim must be reasonable, provable, and in no way libelous. A claim of truth makes a powerful opening statement that will grab the reader's attention and establish the credibility of your ideas. Here's an example: Figures show that over the past 10 years, Smith Farm Implements has consistently led sales in Putnam County.
  • A claim of value deals with the worth of an idea, expressing value that can be measured against a known standard. This type of claim builds interest in a product or service. Here's an example: The model 720 high-efficiency furnace could save you up to 25 percent on energy bills.
  • A claim of policy suggests the positive outcome of a specific action. This type of claim encourages the reader to take action for a desired result, as in this example: The next time autumn leaves fall, call Gutter Doctors to unclog your gutters and avoid those damaging overspills.
Claim Graphic

When you write, consider your purpose. Then use the type of claim that will create the most effective message.

You can find more information about claims starting on page 78 in Business and Sales Correspondence, part of the EZ Series, just one of the handy business-writing materials from UpWrite Press.

That Little Extra:

Comfort is the name of the game. It's a fact: If you are physically content, you will be more productive. Without overdoing it, make your work space as comfortable as possible. Make sure your desk chair fits you and doesn't cause back or neck pain. Bring a comfortable pair of shoes (or slippers, if allowed) to wear just in your office, and have a more formal pair available for meetings. Keep a sweater handy for lowered temperatures, and in the case of extreme cold, use a space heater (again, if allowed). Being comfortable means being able to concentrate on the business at hand.

   

November Writers' Forum Topic

Here's your chance to tell us how your work environment operates. Send us your responses to the forum question below, and we'll print the most interesting in our eTips Mid-Month Mini.

It's that time of year again. Thanksgiving approaches, marking the start of the holiday season, and we are reminded to make the annual assessment. So look around your home . . . the office . . . and consider what the year has brought. No matter what adversities we've faced, we all have something we can be thankful for. Just remembering that can be enough to get us through the hard times. Share with us, and let us share your message with other eTips subscribers.

E-mail your response to writersforum@upwritepress.com. Write "November Writers' Forum" in the subject line, and you could see your reply in the eTips Mid-Month Mini.

We Want to Hear from You

This is your chance to be part of the UpWrite Press newsletters and blogs. What writing topics do you want to hear about? Have you any favorite communications tips you'd like to provide? What words do you constantly mix up? Send us your ideas, and you could see your name in Writing eTips or the Mid-Month Mini.

Stay Connected

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Write for Business Blog

Insights from our writing staff. November posts so far include:

Business Writing

Using the Right Word

Writing Rules

 

Visit our blog for these and other great articles!

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Featured Product

Based on the seven traits of good writing, the award-winning Write for Business includes guidelines, models, checklists, and templates to save time with all your business writing.

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Have a Suggestion?

We are always looking for feedback on our eTips. If you have a suggestion, please tell us.

Coming in December

Supporting Your Claims

eTips is a publication of UpWrite Press, P.O. Box 460, Burlington, Wisconsin 53105. Copyright © 2009,
UpWrite Press. All rights reserved. Visit www.upwritepress.com.