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ISBN: 978-1-932436-24-2

Where can you get quick help with writing an e-mail? What's the best business-letter format for your current task? Business and Sales Correspondence can teach you to get the most out of your business correspondence. This book shows you how to do the following:

• Choose the best type of correspondence for each situation.
• Use real-time correspondence to manage projects and people.
• Write e-mails and memos that get results.
• Write business letters to deliver good news or break bad news.
• Write sales letters that land clients and convince customers.
• Write customer-service letters that keep clients coming back for more.
• Improve correspondence through the seven traits of good writing.

Business and Sales Correspondence includes succinct guidelines and models for each basic form of correspondence and also for these specialty forms:

• form sales letter
• targeted sales letter
• sales letter following a contact
• sales letter following a sale
• sales letter to an inactive customer
• invitation
• positive adjustment
• positive reply to an inquiry
• bid rejection
• claim denial
• unsolicited sales proposal
• solicited bid

Business and Sales Correspondence also offers over 40 specific trait-based strategies for improving your business correspondence. These features make this book a must-have for any businessperson who writes e-mails, memos, or letters.

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Business and Sales Correspondence TOC (90 KB)