A man was talking to his friend, bemoaning the fact that he’d get excellent ideas when falling asleep or sleeping, but always forgot them when he awoke. His friend offered this advice: “Put a pad of paper and a pencil on your nightstand. As you fall asleep, say to yourself over and over, ‘Write it down, write it down.’ Then when you dream an idea, you’ll wake up and write it down, and you’ll have it in the morning.”
The man did as advised: he put a pad and pencil by his bed and repeated, “Write it down, write it down,” as he sank into sleep. Sure enough, when he dreamed a brilliant idea, he woke up and sleepily scratched his thoughts on the pad, then fell back asleep, content that his idea was safe. The next morning he woke up and eagerly read the pad.
What he had written were the words, “Write it down, write it down.”
Okay, it’s a joke. But the concept is solid. Writing your thoughts down is a great way to preserve them. It’s too easy to lose those valuable ideas that pop into our heads at odd times—standing in line at the grocery, on an elevator, waiting for the bus, mowing the lawn. If you keep a small notepad in your pocket, or a notes app on your smartphone, you can quickly jot down a reminder to revisit when you have time later. And yes, a voice recorder serves the same function, but for many people the physical act of writing helps to implant an idea in their mind.
So when you get a thought—whether it’s a brilliantly original idea or simply a reminder to call a colleague—write it down, write it down.