Write for Business - Blog

UpWrite Press understands the importance of writing skills in business: We're business people just like you. On this blog you'll find tips to improve your writing, along with topics of interest to our staff.

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    It’s a Gusher!

    Wednesday, November 20, 2013

    Let’s talk about raw petroleum for a moment. Bubbling out of the ground it’s of little real use. You can burn it for heat, if you can stand the smoke, and you can use it for lubrication, but that’s about it.

    With a little refining, though, petroleum can power an automobile, or a diesel engine, or a jet plane, or even a rocket ship! The more refined, the more powerful it becomes.

    Some people treat business writing like raw petroleum. They feel that ideas bubbling up and spilling over should be enough for communication. While it’s true that this may generate some flames, the problem is the smoke. Poor organization, unclear word choice, grammatical errors, and such make the message more difficult to comprehend.

    Writing requires refinement for best effect, and like petroleum fuels, the clearer it is the more powerful. The more time and effort spent in preparation, the more quickly and effectively a piece of writing can achieve its goals.

    Does your writing just chug along, coughing and sputtering? Refine it with the seven traits of effective communication: (1) strong ideas, (2) logical organization, (3) appropriate voice, (4) precise word choice, (5) smooth sentences, (6) correct copy, and (7) polished presentation.

    We recommend the Write for Business handbook for more information about these traits, as well as common grammar and spelling errors to avoid, an array of typical business forms, and more. Preview the table of contents to see how this handbook could help with business writing in your office. 

    —Lester Smith

    Photo from Wikimedia Commons