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UpWrite Press understands the importance of writing skills in business: We're business people just like you. On this blog you'll find tips to improve your writing, along with topics of interest to our staff.

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    The Importance of Editing and Proofreading

    Thursday, August 05, 2004

    What kind of impression does your printed or online material give? Surely, you've worked hard to formulate the right message for your audience. If you haven't taken the time to edit and proofread, however, the idea that gets across might not be the same as what you intended.

    Typographical errors, inaccurate grammar, and usage mistakes will not slip by unnoticed. They can convey the notion that you are careless. Such preventable oversights will diminish the reader's confidence in your company. No matter how professional you are in other areas, a customer who spots sloppy copy will see you as amateurish—definitely not the impact you're aiming for.

    The bottom line is to have a trusted editor review all print and online copy. If you do not have such a person on staff, it is worthwhile to outsource this important function. Your customer's impression of your company relies on it.